About

WillowBrooks is a family-owned wholesale business, specializing in seasonal Christmas items and giftware. With over 60 years of experience in the gift industry in Iceland, we have a deep-rooted passion for creating memorable holiday experiences. Our family ran a chain of gift stores in Iceland until 2008, where Christmas was always a central theme. We carefully selected the finest Christmas decorations from exhibitions around the world, ensuring each product had the depth and quality that our customers expected. Every year, we designed our own exclusive decorations and introduced fresh Christmas themes to keep the holiday spirit exciting and new.

In 2008, after selling our retail business, we realized how much we missed the excitement of sourcing new products, meeting people, and designing our own unique holiday creations. Driven by this passion, we decided to take our expertise and broaden our horizons beyond Iceland’s small market. In 2010, we established WillowBrooks in the beautiful Highlands of Scotland, where the landscape and spirit of the land feel very much like home to us.

As our business grew, so did our commitment to providing better service to our customers, especially after Brexit. To better support our European customers and avoid issues with taxes and duties, we established a new WillowBrooks entity in the Netherlands, where we now ship our products from directly to our EU customers.

Today, we continue our tradition of designing and selecting the best Christmas products for our customers, with the goal of expanding our own line of designs in the future. We are incredibly grateful for the support we’ve received from customers who have grown with us over the years.

Thank you for taking an interest in WillowBrooks. We hope you’ll join us on our journey as we continue to create unforgettable holiday experiences, one product at a time.

WillowBrooks